12 Best Competitor Analysis Template Free Downloads for 2025
In today's fast-paced market, understanding your competition isn't just an advantage, it's a necessity. A thorough competitor analysis helps you identify market gaps, refine your strategy, and anticipate industry shifts. But starting from a blank page is daunting and inefficient. That's why we've done the heavy lifting for you, curating the definitive list of the best competitor analysis template free resources available online. This guide cuts through the noise to get you straight to the tools that work.
Whether you're a startup founder validating a new SaaS idea, a marketer tracking social media trends, or a product manager mapping out feature gaps, there's a template here that fits your exact needs. We move beyond simple checklists to provide a deep dive into each resource. For every template, you'll find a detailed breakdown of its key features, ideal use cases, potential limitations, and direct download links with screenshots so you know exactly what you're getting.
Our goal is to help you find the perfect framework for your specific project, from powerful spreadsheets and collaborative whiteboards to integrated project management tools. Forget wasting hours building a system from scratch. This comprehensive list is your shortcut to transforming raw competitive data into actionable strategic insights without spending a dime.
1. SaaS Idea Generator – Discover 100+ Startup Ideas Instantly
SaaSThink’s SaaS Idea Generator is a powerful, AI-driven platform that fundamentally reimagines the starting point of competitive analysis. Instead of providing a static spreadsheet, it integrates competitor research directly into the ideation phase, offering a dynamic and data-rich alternative to a traditional competitor analysis template free of charge. This unique approach allows entrepreneurs to not just find a business idea but to instantly validate it against the current market landscape. The platform generates over 100 unique SaaS concepts and immediately populates them with crucial competitive intelligence.
What makes this a standout choice is its ability to export a comprehensive competitor research report in PDF format. This report functions as a pre-filled, data-validated template, saving you hours of manual research. It includes trend analysis, keyword insights, and key performance metrics of existing players in the niche you're exploring. You can learn more about how SaaSThink’s tools compare to other app idea generators on saasthink.app.
Key Features and Use Cases
- AI-Powered Ideation: Instantly generates 100+ SaaS ideas tailored to current market trends.
- Integrated Competitor Analysis: Provides immediate insights into the competition for each generated idea.
- Exportable PDF Reports: Users can download detailed competitor analysis reports, perfect for business plans and pitch decks.
- Trend and Keyword Data: Helps identify profitable niches by analyzing search trends and keyword competition.
The platform is ideal for early-stage founders and digital marketers who need to quickly assess market viability before investing significant resources. Its user-friendly interface streamlines the entire process, from inspiration to in-depth analysis.
Access: The core features, including idea generation and basic competitor insights, are available on the free plan. A premium subscription is required for deeper analysis and advanced reports.
Website: SaaSThink SaaS Idea Generator
2. HubSpot Templates Library
HubSpot offers a robust collection of free competitive analysis templates, making it an excellent resource for marketers and business owners who prefer working within traditional office software. The library provides a foundational template that covers competitor profiles, strengths, weaknesses, and market positioning. Its main advantage is the multi-format availability, allowing you to download the files as Google Sheets/Docs, Excel, Word, or even a static PDF.
This makes it incredibly easy to integrate the analysis into existing company reports or presentations without learning a new tool. The instructions included are clear and guide you through each section, ensuring you capture the most critical data. For those needing a deeper dive, HubSpot also provides a larger, more specialized bundle of 10 templates, including battle cards and feature comparison charts, which can be accessed through the same portal.
Key Features and Access
To get this competitor analysis template free of charge, you must submit your email address via a form on their website. While the templates themselves aren't live collaborative platforms, they can be easily uploaded to Google Drive or Microsoft 365 to enable team collaboration.
| Feature | Details |
|---|---|
| Formats | Google Sheets/Docs, Excel, Word, PDF |
| Core Template | Covers SWOT, market positioning, and competitor profiles. |
| Extended Pack | Includes 10 specialized templates like battle cards and review trackers. |
| Cost | Free |
| Access | Requires email submission for download link. |
- Best For: Teams that need easily editable and shareable files in standard office formats.
- Website: HubSpot Competitive Analysis Templates
3. Miro Templates (Miroverse)
Miro shifts the concept of a template from a static document to a dynamic, collaborative digital whiteboard. Through its Miroverse community library, it offers numerous free boards for competitive analysis, including canvases for Competitor Product Research and Porter’s Five Forces. Its strength lies in its visual and interactive nature, allowing teams to use sticky notes, draw connections, and embed rich media directly onto the board.
This makes Miro an exceptional tool for live brainstorming workshops and cross-functional team sessions where real-time input is crucial. The platform's templates are specifically designed for different disciplines, with variations suited for product managers, UX researchers, and marketing strategists. The ability to see cursors move in real-time and leave comments makes the analysis feel like a shared, living project rather than a siloed task.
Key Features and Access
To use any competitor analysis template free of charge, you need to sign up for a Miro account. Once registered, you can duplicate any template from the Miroverse into your own workspace. The free plan has limitations on the number of editable boards and advanced features, but it's more than sufficient for getting started with a comprehensive analysis.
| Feature | Details |
|---|---|
| Formats | Interactive digital whiteboard |
| Core Template | Visual canvases for SWOT, feature comparison, and market positioning. |
| Collaboration | Real-time multi-user editing, comments, and live cursor tracking. |
| Cost | Free (with limitations on board count and features) |
| Access | Requires a Miro account to duplicate and use templates. |
- Best For: Teams that prioritize visual collaboration and need an interactive space for workshops.
- Website: Miro Competitive Analysis Templates
4. Notion Template Gallery
Notion’s Template Gallery offers a modern, database-driven approach to competitive analysis, perfect for teams looking to create a living "competitor wiki" rather than a static report. Instead of traditional spreadsheets, Notion uses flexible databases and pages where you can build rich competitor profiles with custom properties, images, and notes. The community-driven nature of the gallery means you can find a variety of templates, from simple comparison tables to complex, interconnected systems for tracking features, pricing, and content.
The primary advantage of using a Notion template is its adaptability. You can duplicate a template with one click and then customize every aspect to fit your specific workflow. This makes it an excellent choice for ongoing competitor monitoring where information needs to be constantly updated and linked to other internal documents like product roadmaps or marketing plans.
Key Features and Access
To get a competitor analysis template free from Notion, you simply need to find one you like in the gallery and click "Duplicate" to add it to your own workspace. While the quality can vary between community-made templates, most provide a solid foundation. Notion's free personal plan is more than sufficient for most individuals or small teams to get started.
| Feature | Details |
|---|---|
| Formats | Native Notion databases and pages. |
| Core Template | Varies by creator; often includes competitor profiles, feature comparisons, and SWOT analysis. |
| Extended Pack | N/A (Functionality depends on the chosen template and user customization). |
| Cost | Free (Requires a free Notion account). |
| Access | One-click duplication from the public template gallery. |
- Best For: Teams and individuals who want a dynamic, customizable, and collaborative wiki for ongoing competitive intelligence.
- Website: Notion Competitive Analysis Templates
5. Asana Competitive Analysis Template
For teams already embedded in a project management ecosystem, the Asana Competitive Analysis Template is a game-changer. Rather than a standalone file, this is an interactive project template directly within Asana. It comes pre-populated with sections for competitor profiles, features, marketing strategies, pricing, and a full SWOT analysis. Its key advantage is transforming competitive research from a static document into an actionable project with clear owners and deadlines.
This template leverages Asana’s native features, like list, board, and report views, allowing teams to visualize data in multiple ways. You can assign specific research tasks to team members, set due dates, and track progress with built-in reporting widgets. This active approach ensures that insights are gathered systematically and integrated directly into your team's workflow, making it a powerful tool if your organization already relies on Asana for project management.
Key Features and Access
To use this competitor analysis template free, you must have an Asana account. The template can be imported directly into your workspace with a single click from their template gallery. While the core functionality is available on Asana’s free plan, integrating with apps like Salesforce or using advanced reporting features may require a paid subscription.
| Feature | Details |
|---|---|
| Formats | Interactive Asana Project (List, Board, Timeline, Calendar Views) |
| Core Template | Sections for SWOT, marketing, pricing, and feature comparisons. |
| Integrations | Connects with Google Workspace, Dropbox, Salesforce, HubSpot, and more. |
| Cost | Free (within an Asana account) |
| Access | Requires an active Asana account to import and use the template. |
- Best For: Teams that manage all their projects within Asana and want to make competitive analysis a collaborative, ongoing process.
- Website: Asana Competitive Analysis Template
6. Airtable Competitive Intelligence Templates (AI Plays)
Airtable takes a database-driven approach to competitive analysis with its "AI Plays" templates, specifically the Competitive Feature Radar. This isn't just a static document; it's a dynamic, relational database designed for ongoing intelligence gathering. It allows teams to track competitors, their features, news, and market events in a highly structured and visual way, making it ideal for continuous monitoring rather than a one-time report. The platform's strength lies in its flexibility, offering views like grids, galleries, kanban boards, and charts right out of the box.
This setup is perfect for product and marketing teams who need to connect different data points, for example, linking a new competitor feature directly to a recent funding announcement. While the core template is free, unlocking its full potential with AI enrichment for web research or advanced automation typically requires upgrading to a paid Airtable plan or using third-party connectors. However, the foundational structure provides immense value even on the free tier.
Key Features and Access
To use this competitor analysis template free, you just need a free Airtable account. You can then copy the "base" (Airtable's term for a database) to your own workspace. The initial setup might require some customization to fit your specific needs, but its power for long-term tracking is a significant advantage over static spreadsheets.
| Feature | Details |
|---|---|
| Formats | Airtable Base (online, collaborative database) |
| Core Template | Relational tables for companies, features, events, and sources. |
| Advanced Features | Multiple views (grid, kanban, charts), AI/automation options (paid). |
| Cost | Free (Core template on the free plan). |
| Access | Requires a free Airtable account to copy and use the template. |
- Best For: Teams needing a structured, collaborative, and ongoing system for competitive intelligence.
- Website: Airtable Competitive Feature Radar
7. Canva Strategy Templates
For those who need to present their competitive findings visually, Canva is an indispensable resource. While not a traditional data-heavy spreadsheet, Canva offers a vast library of brand strategy templates that incorporate key competitor analysis elements like market positioning maps and SWOT diagrams. Its strength lies in its user-friendly, drag-and-drop interface, allowing anyone to create professional, presentation-ready visuals in minutes without any design experience.
Canva’s collaborative Whiteboards feature also provides free templates for frameworks like Porter's Five Forces, making it simple to workshop competitive landscapes with a team in real-time. This visual approach is perfect for transforming raw data into a compelling narrative for stakeholder meetings or strategic planning sessions. While it's less suited for ongoing, granular data tracking, it excels at summarizing and communicating high-level insights effectively.
Key Features and Access
Most of the relevant frameworks and diagrams are available on the free plan. This makes it an ideal supplementary tool to pair with a more detailed spreadsheet, giving you a powerful way to visualize the data from another competitor analysis template free of charge. Some premium assets or templates may require a Pro subscription, but the core functionality is widely accessible.
| Feature | Details |
|---|---|
| Formats | Interactive Canva whiteboard, exportable to PDF, PNG, JPG. |
| Core Template | Includes brand strategy, market positioning, and SWOT diagrams. |
| Extended Pack | Access to thousands of visual elements and other business frameworks. |
| Cost | Free (with optional Pro plan for premium assets). |
| Access | Requires a free Canva account sign-up. |
- Best For: Marketers and strategists who need to create polished, visually engaging presentations of their competitive findings for stakeholders.
- Website: Canva Strategy Templates
8. Mural Competitive Analysis Template
Mural offers a dynamic and collaborative digital whiteboard built for teams who want to conduct their competitor analysis in a workshop-style setting. Unlike static documents, Mural’s template is an interactive workspace designed for real-time brainstorming, SWOT analysis, and visual mapping. Its strength lies in facilitating live sessions, allowing participants to contribute ideas simultaneously using digital sticky notes, making it perfect for turning analysis into an engaging team exercise.
The platform includes built-in facilitation tools like timers and voting systems, which help keep meetings focused and drive decisions. The template guides teams through comparing competitors, identifying market gaps, and creating positioning maps. While it excels at qualitative, collaborative deep-dives, it's less suited for managing large, data-heavy spreadsheets. It's an excellent tool for strategic planning meetings where group input is essential.
Key Features and Access
To use this competitor analysis template free, you need to sign up for a Mural account. The free plan includes access to this template along with core collaboration features, though it comes with some limitations on the number of active whiteboards. The template is best used directly within the Mural platform to take full advantage of its interactive capabilities.
| Feature | Details |
|---|---|
| Formats | Interactive digital whiteboard. |
| Core Template | Includes SWOT analysis, comparison matrix, and market positioning maps. |
| Collaboration | Real-time editing, digital sticky notes, voting, and timers for workshops. |
| Cost | Free tier available with limitations. |
| Access | Requires creating a Mural account to use the template. |
- Best For: Teams that need to facilitate collaborative workshops and brainstorming sessions for competitor analysis.
- Website: Mural Competitive Analysis Template
9. ClickUp Competitive Analysis Template
ClickUp integrates competitive analysis directly into your project management workflow, offering a dynamic alternative to static documents. Their template turns research into actionable tasks, allowing teams to assign research items, track progress with statuses, and centralize findings within a single platform. This approach is ideal for teams that want to embed competitive analysis as an ongoing, operational process rather than a one-time report. It also offers a specialized SEO variant for digital marketing teams.
The template utilizes ClickUp's native features, including custom fields to log specific data points like pricing or features, and whiteboard or list views to visualize competitor landscapes. This tight integration means insights can immediately be linked to strategic initiatives, product backlogs, or marketing campaigns without leaving the tool. It excels at making analysis a collaborative and living part of your project ecosystem.
Key Features and Access
To use this competitor analysis template free, you must have a ClickUp account and import the template directly into your workspace. While ClickUp has a generous free tier, the full benefits are realized when your entire team uses the platform for task and project management, as the template's value lies in its integration with these core functions.
| Feature | Details |
|---|---|
| Formats | ClickUp List, Whiteboard View |
| Core Template | Actionable tasks for SWOT, product features, and market positioning. |
| Extended Pack | Includes a specialized SEO competitor analysis variant. |
| Cost | Free (Requires a ClickUp account, which has a free plan). |
| Access | One-click import into an existing or new ClickUp workspace. |
- Best For: Teams already using or willing to adopt ClickUp for project management.
- Website: ClickUp Competitive Analysis Template
10. Coefficient.io Competitor Analysis Templates
Coefficient offers a collection of free, specialized spreadsheet templates designed for tactical competitive intelligence. This resource is perfect for data-driven teams who are comfortable working extensively within Google Sheets or Excel. The templates go beyond a simple SWOT analysis, providing dedicated frameworks for feature comparisons, pricing analysis, and competitive scorecards, allowing for a more granular look at specific aspects of your rivals' strategies.
The key advantage of Coefficient's offering is its focus on different facets of competitive analysis. Instead of a one-size-fits-all document, you can download the exact template you need, whether it's for benchmarking your product features or dissecting competitor pricing tiers. While the templates require manual data entry, their native spreadsheet format makes them highly customizable and easy to adapt to your specific business needs without any learning curve.
Key Features and Access
To get this competitor analysis template free, you simply visit their templates page and choose the Google Sheets or Excel version to download directly. There is no email gate or form submission required, making access quick and frictionless.
| Feature | Details |
|---|---|
| Formats | Google Sheets, Excel |
| Core Template | Includes scorecards, feature comparisons, pricing, and benchmarking. |
| Specialization | Multiple distinct templates for different tactical analysis needs. |
| Cost | Free |
| Access | Direct download from the website, no registration required. |
- Best For: Analysts and product managers who need detailed, tactical templates for spreadsheet-based workflows.
- Website: Coefficient.io Competitor Analysis Templates
11. Hootsuite Social Media Competitive Analysis Template
Hootsuite provides a specialized competitive analysis template designed explicitly for social media benchmarking. This resource is perfect for social media managers and digital marketers who need to track competitor performance on platforms like Facebook, Instagram, and Twitter. The template focuses on key performance indicators (KPIs) relevant to social media, such as content cadence, engagement rates, follower growth, and audience sentiment, providing a structured way to measure social success.
Its strength lies in its niche focus. Instead of a general business analysis, it drills down into the metrics that matter most for social strategy. The accompanying how-to guides and support documentation make it exceptionally user-friendly, even for those new to social media analytics. This tool helps you identify top-performing content formats and engagement tactics used by competitors, offering actionable insights to refine your own approach.
Key Features and Access
To get this competitor analysis template free, you need to provide your contact information through a form on their website. The template is delivered as a Google Sheet, making it easy to use and share with your team for collaborative input. While its scope is limited to social media, it excels in providing a clear, focused framework for this critical marketing channel.
| Feature | Details |
|---|---|
| Format | Google Sheets |
| Focus | Social media KPIs: engagement, content, growth, and audience analysis. |
| Support | Includes detailed instructions and companion guides for effective use. |
| Cost | Free |
| Access | Requires form submission to receive the download link. |
- Best For: Social media teams needing a focused tool to benchmark competitor performance across social channels.
- Website: Hootsuite Competitive Analysis Template
12. Shopify Market Research & Competitor Analysis Template
Shopify provides a free template specifically designed for early-stage ecommerce entrepreneurs looking to validate their market and understand their competition. This resource combines market research with competitor analysis, making it an ideal starting point for anyone launching an online store. It guides users through identifying competitors, understanding their positioning, and ultimately finding a viable product-market fit within the crowded ecommerce landscape.
The template's main strength is its direct relevance to the Shopify ecosystem and its beginner-friendly approach. It avoids complex jargon and focuses on actionable steps that a new seller can take immediately. While it may lack the depth required for B2B or established SaaS companies, it’s a perfect tool for aspiring online retailers who need a foundational framework to build their business strategy.
Key Features and Access
To download this competitor analysis template free, you must provide your email address on Shopify's landing page. The document is delivered as a straightforward spreadsheet, which can be easily used in Excel or Google Sheets. Its structure is simple, prioritizing clarity and ease of use over advanced analytical features, which is ideal for its target audience.
| Feature | Details |
|---|---|
| Formats | Excel spreadsheet (compatible with Google Sheets) |
| Core Template | Focuses on competitor identification, positioning, and product-market fit. |
| Specialization | Explicitly designed for ecommerce market validation and new sellers. |
| Cost | Free |
| Access | Requires email submission to receive the download link. |
- Best For: Aspiring ecommerce entrepreneurs and new online store owners validating their business idea.
- Website: Shopify Market Research & Competitor Analysis Template
Competitive Analysis Template Comparison of 12 Tools
| Product | Core Features / Highlights | User Experience / Quality ★ | Value Proposition 💰 | Target Audience 👥 | Unique Selling Points ✨ |
|---|---|---|---|---|---|
| SaaSThink - SaaS Idea Generator | AI-powered idea gen, competitor analysis, trend & keyword insights, PDF export | ★★★★☆ | Free plan + premium for deep insights 💰 | Solo founders & startups 👥 | 100+ unique validated ideas, fast ideation 🏆 |
| HubSpot Templates Library | Multi-format editable templates (Sheets, Docs, PDF) | ★★★☆☆ | Free downloads (email required) 💰 | Teams needing editable docs 👥 | Wide format options, clear instructions ✨ |
| Miro Templates (Miroverse) | Visual collaborative whiteboards, real-time editing | ★★★★☆ | Free with account (limited features) 💰 | Workshop & cross-functional teams 👥 | Interactive boards, workshop facilitation 🏆 |
| Notion Template Gallery | Flexible databases, living docs, one-click import | ★★★☆☆ | Free personal plan 💰 | Competitive intelligence users 👥 | Living docs, customizable relations ✨ |
| Asana Competitive Analysis Template | Pre-structured project template with dashboards | ★★★★☆ | Included with Asana account 💰 | Teams using Asana 👥 | Task assignments + reporting widgets ✨ |
| Airtable Competitive Intelligence Templates | Relational tables, multi-views, AI enrichment | ★★★★☆ | Free base; AI features may need paid 💰 | Structured CI & marketing teams 👥 | AI tools + automation options 🏆 |
| Canva Strategy Templates | Drag-drop visuals, real-time collaboration | ★★★☆☆ | Mostly free; Pro assets may cost 💰 | Marketing & brand teams 👥 | Polished visuals, stakeholder focus ✨ |
| Mural Competitive Analysis Template | Digital whiteboard, voting/timers, SWOT & maps | ★★★☆☆ | Free tier with limits 💰 | Workshop facilitators 👥 | Meeting facilitation tools ✨ |
| ClickUp Competitive Analysis Template | Custom fields, whiteboard & list views, task mgmt | ★★★★☆ | Free with signup 💰 | Teams using ClickUp 👥 | SEO-focused variant, integrated tasks ✨ |
| Coefficient.io Competitor Analysis Templates | Editable spreadsheets (Sheets & Excel), scorecards | ★★★☆☆ | Free, manual entry 💰 | Spreadsheet users 👥 | Specialized tactical templates ✨ |
| Hootsuite Social Media Competitive Template | KPI tracking, social media benchmarking | ★★★☆☆ | Free (email required) 💰 | Social media teams 👥 | Social media-specific KPIs ✨ |
| Shopify Market Research Template | Competitor ID, positioning, product-market fit | ★★★☆☆ | Free (email required) 💰 | Early-stage ecommerce 👥 | Ecommerce focus, Shopify integration ✨ |
From Template to Strategy: Putting Your Analysis Into Action
Navigating the landscape of competitive intelligence can feel overwhelming, but as we've explored, the right tools can transform this complex task into a strategic advantage. We've walked through a curated list of the best "competitor analysis template free" resources available, from HubSpot's comprehensive spreadsheets to Miro's collaborative visual canvases and Notion's highly customizable databases. Each template offers a unique framework for structuring your research and uncovering critical insights about your market.
A filled-out template, however, is not the finish line; it's the starting point. The true power of competitive analysis is unlocked when you translate raw data into decisive action. A spreadsheet full of your rivals' pricing tiers or a visual map of their marketing funnels is only valuable when it informs your own strategic decisions, helping you to differentiate your product, refine your messaging, and ultimately, capture more market share.
Choosing the Right Framework for Your Goal
The key takeaway is that there is no single "best" template for everyone. Your choice should be dictated by your immediate business objectives and team workflow.
- For Product-Focused Teams: If your primary goal is to dissect competitor features and identify gaps in the market, a structured template like those from Airtable or ClickUp provides the detailed, database-like functionality you need to compare specifications side-by-side.
- For Marketing and Strategy Teams: When the focus is on understanding market positioning, messaging, and go-to-market strategies, a more visual and collaborative tool is often superior. Templates from Miro, Mural, or Canva are excellent for brainstorming sessions and presenting findings to stakeholders in an easily digestible format.
- For Social Media Managers: For those looking to dominate the social landscape, a specialized tool is non-negotiable. The Hootsuite template is specifically designed to track metrics like engagement rates, content strategy, and audience growth, giving you a clear playbook for outperforming competitors on social channels.
From Analysis to Ongoing Intelligence
Remember, effective competitor analysis is not a one-time project but a continuous, iterative process. The market is dynamic, rivals will launch new features, and customer preferences will evolve. Schedule regular check-ins, perhaps quarterly or bi-annually, to update your templates and reassess the competitive landscape. This commitment to ongoing intelligence is what separates market leaders from the rest of the pack.
Use the insights you gather to ask critical questions: Where are our competitors vulnerable? What customer segments are they ignoring? How can we create a "moat" around our business that is difficult for others to replicate? By consistently asking and answering these questions, your free competitor analysis template becomes more than just a document; it becomes the cornerstone of a proactive, data-driven, and winning business strategy.
Ready to move beyond static templates and into dynamic, data-backed ideation? While a "competitor analysis template free" is a great start, SaaSThink integrates live competitor data directly into the idea generation process. Validate your next big idea against the current market landscape and discover untapped opportunities with our powerful suite of tools at SaaSThink.
